Asosiasaun Café Timor (ACT) made a big splash at the Melbourne International Coffee Expo 2022 (MICE) by showcasing the rich and diverse coffee culture of Timor-Leste. To celebrate Melbourne Coffee Week, ACT organized a series of events that highlighted the quality and taste of Timorese coffee, along with the country’s emerging tourism industry.
The main event was held at the Sun Theatre in Melbourne, where a series of short films were screened to promote Timor-Leste coffee and tourism. Attendees were offered espresso-based beverages featuring Timorese coffee beans, prepared and served by some of Timor-Leste’s brightest baristas who were attending MICE. The mobile coffee bar was set up to provide a taste of Timor-Leste to residents and visitors of Yarraville.
As guests arrived at the Barkly theatre, they were greeted with a welcome drink and a gift bag before taking their seats. The event showcased the beauty and culture of Timor-Leste, promoting it as a tourism destination. It also served as a platform to promote the upcoming Festival Kafe Timor and a newly designed Maubisse tour product.
The event’s key objective was to showcase Timor-Leste coffee amidst a global audience during Melbourne Coffee Week. ACT leveraged its presence to promote the country as a tourism destination and to generate interest in its emerging coffee industry. The event was a massive success, with attendees expressing their appreciation for the quality and unique taste of Timorese coffee.
Overall, the Melbourne International Coffee Expo 2022 was an excellent opportunity for ACT to promote Timor-Leste’s coffee and tourism industries. The event provided a global platform to showcase the country’s coffee culture and hospitality, generating interest and awareness among industry professionals, coffee enthusiasts, and potential visitors. As ACT continues to develop and promote Timor-Leste’s coffee industry, events like MICE will be critical to building awareness and recognition for the country’s unique and delicious coffee offerings.